The person managing your ad budget sells for a living, too.

I started selling on Mercado Livre — Latin America’s largest marketplace — in 2002. Since then I’ve been Sales Director at iData Distribuidora and head of e-commerce at INFOCWB, while running my own stores — today on Mercado Livre, Shopee and my own online store.

I’ve also worked with WordPress since 2014, when I completed Apiki’s Developer and Manager tracks (36 hours of coursework). It’s what I use to build my clients’ websites and WooCommerce stores — including this one.

That’s the difference: when I set up a Google Ads campaign or work on a website’s SEO, it’s the same kind of decision I make every day in my own operations. It’s not theory from someone who only sells consulting hours.

That’s where I focus — well-built search campaigns and content that shows up both on Google and in AI answers. I also run Meta Ads, but only for businesses that already have their creative ready: I don’t produce ad creative.

I know marketplace operations inside out — I live them every day — but that’s not my consulting product. For that, I point people to Vendedor360, the platform I built and use myself.