A beautiful website that doesn’t bring in customers is a cost, not an investment

  • A slow website loses visitors before it even loads — and Google notices and pushes you down in search results.
  • A heavy theme, too many plugins and nothing up to date leave the door open to hacks and to your site going down right when customers are looking.
  • A store that doesn’t connect to your inventory, ERP and WhatsApp forces someone to do everything by hand, order by order.

Why WordPress and WooCommerce

Because the website is yours. You’re not locked into a platform that charges per feature or limits what you can change: on WordPress you can customize layout, fields, pricing rules, ordering options and integrations to fit the way your business works — not the other way around.

WooCommerce turns the same website into a catalog or a full online store, with payments, shipping and inventory, and connects it to your ERP, marketplaces and WhatsApp. I wrote about this in detail in the article WooCommerce e WordPress: vantagens e automações que vendem (in Portuguese).

How it works

I’ve worked with WordPress and WooCommerce for more than 12 years — on my own website, in my stores and in my clients’ stores. I start by understanding what the website needs to do for your business: generate leads, show a catalog, take quote requests or sell online.

Then I build it with security, speed and SEO from day one, not as a patch at the end. You get a visual editor to update text, photos and products yourself, and I stay on for maintenance and automations when it makes sense.

What I deliver.

WordPress websites and stores FAQ

Off-the-shelf platforms work very well for many stores — I’m even a partner of Tray, a Brazilian e-commerce platform. WordPress makes sense when you need freedom: customizing rules, fields, layout and integrations without depending on what the platform allows, and without paying a monthly fee per feature.
Yes. I hand it over with a visual builder so you can change text, photos and products without touching code. Anything more technical stays with me.
Yes. Many B2B or made-to-order businesses need to show their products and receive quote requests, not a shopping cart. And if you ever want to sell online, the same website becomes a store.
Yes. I can handle hosting, updates and backups, or work on the server you already use.
Most of the time, yes: speed, SEO and automation can be improved on top of what already exists. If you’ve been having problems with your website, reach out and let’s talk.
It depends on what the website needs to do — a business website is very different from a store integrated with an ERP. I’ll give you a price and an estimated timeline once I understand your situation.

Let’s talk.